Did you know that 35% of all websites are built on WordPress, and a whopping 63% of all sites that use a content management system (CMS) are built on the WordPress platform.
If that’s not enough reason to jump on the WordPress bandwagon, here are five more to help you take the plunge.
1. WordPress is Top Notch SEO Capabilities
Being found on Google is still one of the highest priorities of most companies out there today. If you’re invisible to Google, well then you’re pretty invisible as a company.
WordPress offers some really great plugins like the All-In-One SEO pack or the Google XML Sitemap that give you exceptional visibility for Google’s crawlers. And even without these add-ons, the interface is designed so that it automatically generates URLs that are search engine friendly. This means your website will be easy for Google to find even if you don’t know much about SEO.
2. WordPress makes Website Management Easy
Once you’ve got your site set up, keeping it up-to-date or making changes is a snap. It doesn’t require knowledge of HTML (or any coding, for that matter) and it’s as easy as opening your browser window and editing your text.
If you’ve got something special you want to do, the thousands of available WordPress plugins can help you add just about anything to your website in a matter of minutes. You can add calendars, online e-commerce stores, customer forms, and just about anything you can think of with the click of your mouse.
3. It’s Optimized for Mobile Devices and Tablets
Since WordPress began in 2003, a lot of work has gone into making sure the templates and themes are able to keep pace with technology. Mobile internet browsing has skyrocketed in recent years with the advent of smartphones and tablets. And not everyone—or every company—has kept up.
Most of the popular WordPress themes automatically display in a more user-friendly way on mobile devices. This functionality is absolutely essential if you want to maintain a strong market share. You don’t want your customers turned off by your website because they can’t read or navigate it easily on their tablet or smartphone.
4. WordPress is Ideal for Content Marketing
One of the gold standards for Google today is content marketing. Blogs and articles help your site gain credibility and enable it to move up the rankings in organic searches.
Because WordPress started as a blogging platform, you can seamlessly integrate any type of blog or feed into your site with minimal effort – no coding is required. WordPress is still a Content Management System at its core, which is great for unlimited blogging capabilities and a wide range of content marketing strategies today.
5. WordPress Provides Flexibility & Unlimited Support
Because WordPress is open source, meaning the original source code is free to use and modify by anyone, there are no limits to what you can do. This means you can integrate ads into your site, sell products directly to the public, tweak the themes and designs, and otherwise use the software in any manner you like.
You also have the freedom to choose your hosting company and, if necessary, move your website to a different host at any time. It’s a wonderful combination of structure and freedom that means you will get the best website for your money with the most flexibility for the future.