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Understand Your Perfect Client, Speak their Language

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Unleashing the power of your brand message will elevate your business.

Many businesses struggle to find their voice in a crowded market. Discover the power of clarity and connection with our Brand Clarity Blueprints—your first step towards resonating deeply with your ideal customers and crafting a message that truly speaks to them. Here’s how it works for you:

Messaging that Connects

Craft a narrative that resonates, turning passive onlookers into engaged prospects eager to connect.

Reduced Marketing Costs

Streamline your marketing efforts by targeting those who are most likely to respond, cutting wasted spend.

Unified Brand Voice

Establish a consistent voice across all platforms, reinforcing your brand identity and building trust.

Competitive Edge

Stand out in a saturated market by communicating your unique value proposition with clarity.

Customer Loyalty

Create lasting relationships that reflect your customers' values and speak directly to their needs.

Increased Conversion Rates

Convert leads into customers with a powerful message that aligns with your client's desires and pain points.

If your marketing message feels like a shot in the dark, you’re not alone.

Navigating the complexities of customer connection and brand identity can be bewildering. Our Brand Clarity Blueprints offer a beacon of certainty, lighting the way to a more focused and compelling marketing strategy.

Ideal Client Blueprint: Your Perfect Customer Decoded

Unearth the core of your target demographic with our Ideal Client Blueprint. This document serves as a navigational chart, mapping out the specifics of your audience’s identity, needs, and the unique value you offer to fulfill them.

Here’s what you get:

  • 360 View
  • Demographics
  • Psychographics
  • Pain Points
  • Common Questions
  • The Buyer’s Journey
  • Discovery (Awareness, Keywords)
  • Consideration
  • Decision Phase
  • Unique Value Proposition
  • Credibility Statements
  • Problems Solved (Primary & Secondary)
  • Client Personas (3x)
  • How to Create Your Own Client Persona

Brand Message Blueprint: Sharpen Your Brand Messaging

Refine your brand’s narrative with our Brand Message Blueprint. This strategic framework gives you the language and direction to convey your unique value, ensuring your message is not just heard, but remembered and acted upon.

Here’s what you get:

  • Brand Message Framework
  • Brand Essence Snapshot
  • Business Profile
  • Specialist Bio
  • Value Statement
  • Content Pillars
  • Journey-Driven Content Matrix
  • Targeted Messaging
  • StoryBrand Framework
  • StoryBrand Script

Client & Brand Blueprints


Save $99

  • Comprehensive Client Questionnaire
  • Industry & Brand Research
  • Ideal Client Blueprint
  • Brand Message Blueprint
  • 90/min Review Session
  • Implementation Recommendations
Let's Get Started

Client & Brand Blueprints


Only 2 Payments

  • Comprehensive Client Questionnaire
  • Industry & Brand Research
  • Ideal Client Blueprint
  • Brand Message Blueprint
  • 90/min Review Session
  • Implementation Recommendations
Let's Get Started

Blueprint to Success: Your Strategic Journey

Embark on a four-step process that defines, designs, refines, and applies your unique brand strategy for impactful growth.

Detailed Client Questionnaire

Begin with a deep-dive questionnaire to uncover the unique facets of your business and customer base.

Research and Blueprint Creation

Translate insights into a comprehensive suite of deliverables, aligning your brand message with your ideal client profile.

Client Review Session

Collaborate in a review session to refine and personalize your brand’s strategic messaging.

Implementation and Growth

Leverage your tailored blueprint to guide marketing efforts and foster business growth.

Strategic Insights for Every Sector

Unlock your messaging potential with our Brand Clarity Blueprints. Tailored for any audience, they deliver the insights you need to sharpen your brand, for individuals, businesses, or nonprofits.


Personal Branding for Professional Career Success

Hone your personal brand with a clear, compelling narrative that showcases your unique strengths and attracts your ideal opportunities.


Strategic Messaging for Business Growth

Develop a resonant brand message that connects with your audience, enhances customer engagement, and drives business growth.


Mission-Driven Messaging for Greater Impact

Refine your nonprofit’s message to clearly communicate your vision, increasing engagement and support from donors and the community.

Blueprint Basics: Frequently Asked Questions

Our FAQ section is designed to provide clarity and confidence as you embark on creating your Brand Clarity Blueprints.

How long does the Blueprint process take?

The Brand Clarity Blueprint process begins with an in-depth questionnaire designed to delve into the core of your business, typically requiring about two hours for completion. We ask for this to be returned within a week. Once we have your completed questionnaire, our team dedicates 5 to 7 days to meticulously craft a blueprint that is unique to your brand, ensuring a tailor-made strategy that resonates with your specific audience.

Are the Blueprints customized to my business?

Absolutely. Our Brand Clarity Blueprints are far from a one-size-fits-all solution. While the framework of our blueprints maintains a consistent structure for strategic development, the content is entirely bespoke, thoughtfully constructed to reflect the unique aspects and needs of your business. This personalized approach ensures your brand message is authentic and distinctive.

How can our team utilize the information from the Blueprints?

The Brand Clarity Blueprint serves as a comprehensive guide for your team, providing a clear understanding of your ideal customer avatar and a precise brand message framework. It acts as an invaluable resource for onboarding new employees, aligning sales and marketing efforts, and maintaining brand consistency across all channels. By using the blueprint, every team member, from design to customer service, can ensure that their work supports and enhances your brand’s core message, leading to a unified and powerful brand presence.

Is it possible to get updated versions of the Brand Clarity Blueprint as my company grows?

Absolutely. As your business evolves, it’s essential to ensure that your marketing materials remain aligned with your current offerings and the needs of your ideal clients. We recommend conducting an annual review of your Brand Clarity Blueprint to assess any significant changes in your services, offerings, or target market. Should revisions be necessary, we provide an updated version of your Blueprint at a reduced cost. This ensures that your marketing strategy remains fresh, relevant, and continues to resonate with your audience as your company reaches new heights.

How do you ensure my company's unique voice is reflected in the Brand Clarity Blueprint?

Our process is designed to capture the essence of your company’s unique voice and infuse it into every aspect of the Brand Clarity Blueprint. This begins with a comprehensive questionnaire that delves into the core of your brand’s identity, values, and the nuances that set you apart. We complement this with a discovery session, providing an interactive opportunity to explore and articulate the distinctive qualities of your brand’s voice. These insights become the foundation upon which we craft your blueprint, ensuring that the final deliverable isn’t just a reflection of your brand’s voice—it’s an amplification of it.

How is the Blueprint adapted for different industries?

Each Brand Clarity Blueprint is tailored not just to the business but also to the industry it operates within. Our process involves thorough research into market dynamics, industry-specific language, and customer expectations unique to your field. This allows us to create a blueprint that not only captures the essence of your brand but also addresses the distinct challenges and opportunities in your industry, ensuring that your brand messaging is relevant, impactful, and sets you apart from competitors.

How will the Blueprint integrate with our current marketing strategy?

The Brand Clarity Blueprint is designed to seamlessly dovetail with your existing marketing strategy, serving as a strategic compass to guide and refine your efforts. It provides a clear, actionable framework that ensures all marketing initiatives are aligned with your core brand message, offering consistency across every touchpoint. Whether you’re crafting a new campaign or evaluating ongoing strategies, the blueprint offers clarity that can enhance message delivery, improve customer engagement, and strengthen your brand’s market position. It’s a tool to not only reinforce what’s working but also to identify and improve areas where your messaging can become more impactful and cohesive.

How does Bright Tribe use the Brand Clarity Blueprints to help your clients?

The Brand Clarity Blueprints serve as the cornerstone of our marketing strategy, informing both the verbal and visual aspects. By distilling the essence of your brand and ideal customer profile, we craft a tailored communication strategy that ensures consistency across all platforms. This strategic groundwork directs the creation of compelling content for social media, blog posts, website copy, email campaigns, and video scripts, guaranteeing that every piece of content resonates with your audience and reinforces your brand’s message.

How does the Blueprint handle multiple target audiences for various services?

Our Brand Clarity Blueprint is tailored to encompass up to three ideal client personas within the same service or product line, ensuring a multifaceted approach to your marketing strategy. If your business offers distinct services with completely separate target audiences, we recommend developing individual blueprints for each segment. This allows us to maintain a high level of customization and relevance, ensuring that the messaging and strategy resonate with the specific needs, preferences, and behaviors of each unique audience group. By doing so, we create a more effective and targeted marketing approach that speaks directly to the people you aim to reach.

What kind of support is provided after the Brand Clarity Blueprint is delivered?

The Brand Clarity Blueprint is designed to be both a standalone deliverable and a foundational document for all your marketing efforts. Once delivered, you can utilize it internally with your sales and marketing teams, distribute it to your staff, or use it as a strategic guide for any external agencies you work with. For those who want to integrate our insights into their ongoing marketing initiatives—be it SEO, content writing, video production, or social media campaigns—we offer tailored support to help implement these strategies effectively.

Furthermore, if you require a deeper dive into the Blueprint, we offer the option of scheduling an in-person or virtual strategy session at an additional cost. During this session, we’ll review the Blueprint in detail with your team, answer questions, and provide guidance on how to apply the insights to your specific business context, ensuring everyone is aligned and empowered to use this powerful tool to its fullest potential.

Big Agency Strategy Tailored for Small Business

Harness the Power of Focused Messaging to Stand Out

With years of big agency experience under his belt, Brian Dempsey knows what works in marketing—and what doesn’t. He’s taken this knowledge and created a system that puts your small business’s message front and center. The Brand Clarity Blueprints aren’t just documents; they’re your roadmap to clear, effective communication. Brian helps you figure out exactly who your ideal customer is and how to talk to them. This means no more guessing about what to say or how to stand out. Your marketing becomes straightforward, personal, and truly connected to what your customers want and need to move the needle.

Schedule a Zoom Call with Brian
Brian Dempsey, Founder of Bright Tribe

Ready to Elevate Your Brand Message?

Take the first step towards messaging mastery. Contact us today to transform your brand’s potential into a compelling narrative that captures hearts and minds. Let’s create your Brand Clarity Blueprint together.