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Studies show that video is now one of the most important marketing tactics, and that’s not changing anytime soon. Video is no longer just an up-and-coming marketing trend—it shoiuld be an integral part of your website, social media, and overall marketing strategy.
That’s because it’s so incredibly effective. Here are just a few statistics to explain just how effective video marketing can be:
- By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
- YouTube has over 9 billion users. And a staggering 87% of marketers use video content.
- According to Cisco by 2021 it will take someone over 5 million years to watch all the video content uploaded to the web in a single month.
- Did you know including a video (and the word “video” in your subject line) can increase your email open rate by 6% while others say it’s as high as 19%
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
- A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
These statistics prove that if you aren’t using video marketing, you’re likely falling behind your competitors.