Atlanta SEO Company

SEO is an acronym that stands for “search engine optimization.” According to MOZ.com, SEO is “the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.” This is accomplished by optimizing your website’s content, code and other off-site factors in order to increase your site’s visibility in organic search engine results.

It’s important to set proper expectations. First, SEO is not an overnight service: it’s an ongoing campaign to help create topical authority in Google. Important factors regarding SEO include how competitive your industry is online, your budget, the amount of optimized content on your site, the overall size of your website, the amount of technical SEO required (making changes to your code so that your website performs better and loads quicker) as well as other factors all influence how long it takes for a website to rank better. However, with over 20 years of SEO experience, the team at Bright Tribe can tailor an SEO strategy to fit your needs and budget and continually monitor and report on it to continually improve.

Keyword research is one of the important parts of an effective SEO strategy. We have the tools and expertise to study your industry and research the exact keywords (and questions!) your customers are searching for online. We use this information to develop an ongoing SEO content strategy to increase your site’s footprint in search engines and deliver real content for real users that provides real value. At Bright Tribe, our research helps us optimize across the entire buying or thought cycle of your user.

While traditional SEO seeks to increase a website’s visibility in search engine results nationally or for broad, generic terms, local SEO focuses on a specific local market (city, service area, etc.). It is an effective way to market your local business to local customers. Local SEO leverages on-site SEO, Google My Business 3-pack listings, and online citations to provide the most relevant local results to users.

The most basic difference is that SEO focuses on increasing your website’s visibility in organic search results which drives free traffic to your website. PPC (Pay per Click), on the other hand, is paid listings. Some studies show that a majority of users skip paid ads because they are not viewed as trustworthy as organic listings. When done correctly, PPC can be an effective part of a digital marketing strategy. When done poorly, however, it can be a horrible failure and waste of money.

The short answer is no. In fact, nobody can guarantee that your website will rank at the top of Google results. However, we have 20 years of experience doing best practices SEO that continues to generate results for our clients. The SEO experts at Bright Tribe can evaluate your website and the competitive landscape and put together a strategy to help increase your visibility for relevant search terms, driving quality traffic to your website. It is an investment in time and money, but SEO is one of the most effective areas to invest when it comes to your online marketing.

This is probably the most common question that we get regarding SEO, and it’s amazing how varied the answer is depending on who you ask. Some firms charge initial fees of $3-10k and ongoing monthly fees of $1500-5k for SEO, while at the same time off-shore companies promote SEO services for $99/month. The differences in the price of SEO services can be staggering and confusing.

At Bright Tribe we keep the price of SEO simple.

We believe our fees should be based in actual work we perform, not simply pressing a button and submitting an automated report and charging hundreds (or thousands!) of dollars per month. Instead, our fees are based on the number of pages we create initially and on an ongoing basis + our base SEO fee. For example, if we do a small SEO campaign with 10 pages, the price will be $300×10 = $3000k + $1200 base fee = $4200. That means we will research, write, edit, and optimize 10 pages of client’s website. The base fee includes all of the keyword research, competitive analysis, etc. that goes into an SEO strategy.

On a monthly basis, if we write 3 new SEO pages (blogs, articles, services, FAQ’s, etc.) the cost will be $275×3 = $825+$300 base fee = $1125/month. This is a pretty straightforward, easy-to-manage and easy-to-budget way to approach SEO. There are exceptions, depending on the complexity of the content that needs to be written, but this is a very good rule of thumb.

We provide custom pricing for specialized, high-volume or unique challenges, and we also offer longer, “authority” or “ultimate guide” pages that are priced individually depending on the topic and length.

The best thing to do is schedule a 30 minute call with us and let us review your needs.