In a video recently published by Matt Cutts he answer the question, What are the top 3-5 mistakes webmasters make when it comes to SEO?
And how can we fix them. This video was very helpful! Here’s a quick overview:
- Not having a website or having a website that is not crawlable is the biggest mistake he sees.
- Not including the right words on the page. The example Matt gave is: don’t just write, “Mt. Everest Height” but write, “How high is Mt. Everest?” because that is how people search.
- Don’t think about link building, think about compelling content and marketing.
- Don’t forget to think about the title and description of your most important pages.
- Not using webmaster resources and learning about how Google works and what SEO is about.
