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If you’re looking to grow your business in this economy, you may be tempted to hire a new sales professional.

But have you considered that for a fraction of the cost, you can increase your brand awareness, shorten the sale cycle, reduce customer service calls, and increase your revenue with a new website design and online marketing campaign.

Ask yourself this: how much would it cost your organization to hire a new sales or marketing professional? Think about it – salary, training, benefits, sick days, reimbursable expenses, travel, etc. How much would you invest in this individual over the next 3 years? According to, in the Atlanta market the answer is well over $200K. Now that’s a chunk of change!

Consider 3 reasons a new website may be the best thing you can do for your business:

1. It’s More Cost Effective

Most business websites are less expensive than hiring a receptionist part-time for 1 year. That’s right! Depending on your business needs and the competitive landscape, you can design a professional small business website in Atlanta for $5-20K and sometimes even less. That’s a fraction of the cost of hiring a new sales person.

2. Your Website Never takes a Break

Unlike your staff, a professionally designed website never takes a break; it works weekends, holidays and over night. While you’re home after business hours or on vacation, your website is generating leads, answering customer questions and effectively communicating your company’s core services and value proposition.

3. Your Website Can Really Multitask

The most efficient sales person can only talk to one person at a time. Not your website! With a smart search engine optimization campaign that drives targeted traffic to your website, it’s able to simultaneously answer customer questions, provide accurate information for new prospects, direct others to your closest location and provide online training – all at the same time!

Now, again, how much would you invest to hire somebody to work for you 24/7 365 days per year – and give you a commitment to be the for the next several years without taking a break?

Smart companies in Atlanta have looked to website design and search engine optimization to help support their current sales and marketing efforts for a fraction of the cost it takes to hire someone new. And the results speak for themselves:

Bright Tribe has played a key role in helping us implement a new marketing strategy. We provide intangible services and in the past have struggled to describe them succinctly. Brian and his team helped us develop a new corporate identity that is reflected in our website. As a result, homepage abandonment has dropped significantly. Bright Tribe delivered exactly what we were looking for. This is truly an amazing accomplishment. ~ Scott Beaver, Director Marketing

If you’d like to talk to one of our Atlanta Internet marketing experts, give us a call today and tell us about your business needs.