Keynote speaker Sally Hogshead is the author of FASCINATE, teaching audiences how to persuade and captivate in a world with a 9 second attention span.

Explore more at, including Sally’s research-based personality testing, and research on 100,000 participants.

In this episode of Behind the Brand host Bryan Elliott talks to fascinating author Sally Hogshead. Former chief creative officer Sally Hogshead left big agency life to start her own boutique firm focused on helping brand and individuals understand how they are perceived by others so that they can accomplish their marketing and personal goals.