Skip to main content

Nearly all small business owners know they need to engage their audience on social media, but many don’t feel they have time or know what to do.

Here are a few tips:

  1. Have a plan. Do some research and find out where your customers are engaged – where are they talking: Facebook, Twitter, LinkedIn groups, etc.
  2. Don’t worry about perfection. Don’t be afraid to be the “new guy” in social media. Show up and say, “I’m new!”
  3. Focus on one tool at a time. Don’t get overwhelmed with all the tools and sites. Start with one tool – maybe one social platform.
  4. Show up consistently. If you’re going to engage, be consistent.
  5. Use your own voice online. Social media is intensely personal. Don’t put on the corporate “official tone” in your communication.
  6. Set a time limit. You can spent a lot of time on social media. Set a limit – 1 hour per week or 20 minutes per day.
  7. Turn off notifications. These are time wasters and major distractions!
  8. Schedule new content posts. Sometimes it’s easier to schedule blog posts and Facebook updates, but if you schedule be sure to interact.
  9. Review analytics. Google Analytics is a great place to start, and it’s free!
  10. Set an expected return on your investment. You may pay to get someone to help you set up profiles or manage content. But much can be done for free. It only takes time.

There’s a few down and dirty tips to encourage you to get started with social media!