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Apfelbaum Law Firm

Apfelbaum Law provides legal services throughout the Treasure Coast, including Port St. Lucie, Stuart, as well as Palm Beach County and throughout the State of Florida. They needed a new website and SEO strategy to support them.

Launch Website

Web design and SEO project.

The old Apfelbaum Law website was a disaster – from an outdated WordPress theme to incredibly messy code to a poorly implemented SEO strategy that used methods that haven’t worked for years. Bright Tribe to the rescue.

The Results

Bright Tribe was able to clone their old website to a development site in order to preserve the linking structure and URLs for their nearly 100 page website. We then stripped it down to the studs, manually cleaned all the old code, and redesign a beautiful website that looks just as good on mobile as on a computer.

We also went to work, creating local SEO pages for each of their service areas and cleaned up dozens (and dozens!) of their old SEO pages. Additionally, we drastically improved the site’s overall performance which was a major negative factor in their search engine visibility. Today, Apfelbaum Law has an ongoing SEO strategy, a fresh new site and is well positioned as a professional, reliable law firm in Florida.



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